Real Estate Article Collection

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The Cost of Bad Customer Service

Just as dark is the absence of light, bad customer service in real estate is the lack of something extra. Real estate brokers seldom commit blatant errors in their customer service delivery. Rather, their mistakes are of omission: neglecting to provide the little extras,…

Top Books to Improve Your Real Estate Negotiation Skills

As a North Carolina real estate broker, your income is determined by your ability to close the deal. Therefore, negotiation skills are essential. To successfully master the art of real estate negotiations, you’ll want to find the most creative and powerful strategies available. To…

Top 10 Homes From Your Favorite Holiday Movies

The idea of “home” is an important one in songs, stories, and movies that are set during the holiday season. As that magical time of year rolls around, we wanted to revisit some of the iconic homes that serve as idyllic settings for our…

Top Tips for Getting Organic Referrals in Real Estate

In a world of online marketing and social media, some real estate salespeople are taking a somewhat old-fashioned path to success: repeat business and organic referrals in real estate. That’s what works for 32-year-old Richmond, Virginia real estate agent Alex Glaser, for example. Glaser…

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6 Steps to Getting New Real Estate Clients

As a new broker, you can’t just count on referrals, word-of-mouth, and marketing and promotional efforts. In order to get your real estate business rolling you’ll need fresh real estate prospecting ideas, as well as a solid prospecting plan. Use the following steps to…

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How to Build Client Relationships Virtually

Real estate is a people business. Brokers are most successful when they make connections, build deep networks, and nurture professional and personal relationships from the ground up. Unfortunately, 2020 has put a dent in those abilities. The COVID-19 pandemic has made physical interactions difficult, forcing…